Impossible has set out to do the “impossible,” creating a delicious alternative to meat by using plant-based ingredients. As a start-up at the intersection of innovation, food and behavior, Impossible needs to understand the complexity of how consumers relate with complex food choices. We partnered on producing insights specific to this practice area, delving deeply into the psychology of meat consumption, cognitive dissonance, and through case studies and in-depth expert interviews, what current plant-based initiatives are effective.
Learn more about Impossible’s audacious — and successful — work. Visit Site
It's been a pleasure to collaborate with Renee. Renee constructs programs that not only uncover insights for a brand such as ours attempting to end climate change, but even more importantly, her work builds empathy and understanding around this complex issue with both internal and external stakeholders. I hope to work together in the future to better understand the human experience and reaction we are having as a global population to this most pressing issue.
Jessica Appelgren, VP of Communications | Impossible Foods
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