In 2015, Renee served as Director of Insight for Brand Cool to advance the agency’s work with national energy-efficiency clients such as New York State Energy Research Authority (NYSERDA).
She worked closely with the Brand Cool team to integrate deep behavioral insights and psychosocial research into campaign strategies, messaging and creative development. In addition to revamping NYSERDA’s Multi-Family Performance Program with a research-driven, human-centered approach, the collaboration also resulted in numerous internal trainings and presentations, such as “The Power of Conversation: A Human-Centered Approach to Engagement” (watch the presentation) and “The Psychology of Energy Talk: How to Enhance Results through Energy Conversations.”
Renee’s work with Brand Cool also led to the eBook, Energy is Human, which is regarded as a valuable and influential resource by professionals in the energy sector.
Renee also presented the work with Brand Cool at AESP, GoGreen Portland, and Sustainable Brands.
Renee’s insight work has added depth and potency to the marketing and engagement programs Brand Cool develops for energy efficiency, sustainability and climate action programs. Her perspective, discipline and relentless focus on the psychological dimensions of climate change benefit all who take the time to understand, integrate and apply the nuanced human insights and innovative practices that emerge from her work. Renee will take you beneath the surface of humanity’s relationship with the environment, into a frontier that must be examined, acknowledged and supported with growing urgency.
Sue Kochan | CEO, Brand Cool
Featured Clients
Alliance for Climate Education
Campaign strategy, trainings, and research.
SGTF
Advise SGTF strategic support of the climate advocacy community
CSE
A senior advisor of integrated brand strategy to Energy Upgrade California.
WWF
Developed an extensive workshop – which led to a guide for launching new campaigns globally.
ESC
Capacity building for engaging Americans on endangered species protections.
WilberForce
Capacity building for front-line environmental organizations.
The 11th Hour Project
Capacity building for environment, energy and climate organizations.
One Meal a Day
Advisor of integrated brand strategy, engagement and communications.
Climate-KIC
Senior advisor, behavior change and engagement.
Impossible
Research and insight strategy.
Huffpost
Intensive training on listening, empathy and interviewing.
Citizens Climate Lobby
Keynote speaker, workshops and trainings.
Transport for London
Capacity building focused on cycling campaigns and insights.
Brand Cool
Designed and implemented targeted market research using psychosocial methodology.
Human-Centered Engagement with Brand Cool
