Renee Lertzman, PhD
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  • ABOUT
  • Work
    • Consulting
    • Speaking
    • Teaching
  • Book
  • Project InsideOut
  • Resources
  • CONTACT
    • Contact Information
    • Media Kit

SXSW 2021

March 16 – 20, 2021 | Online

THE PSYCHOLOGY OF PURPOSE: WHY BRAND VALUES MATTER
VOTE FOR OUR PANEL

System 1 versus System 2 thinking. System 1 is automatic, intuitive. System 2 is controlled, analytical, based in reasoning. We’d all like to think we use reason when it comes to deciding which brands we support and why, but we spend way more of our time in System 1 thinking when making decisions. Hear from experts in the space as they unpack new research revealing how individuals implicitly and intuitively choose Purpose-driven brands when making quick assessments, and how this understanding of the role values and emotion play in driving brand affinity can help us better engage with consumers – for the benefit of business, brands and society.

Introducing SXSW Online, a digital experience from March 16–20, 2021 including keynotes, conference sessions, music festival showcases, film festival screenings, world-class networking, and the unexpected discoveries that are always a part of SXSW.

COMISSIONED REPORTS

Reducing Desire for Ivory: A Psychosocial Guide to Address Ivory Consumption | WWF

Engaging with Climate Change | Skoll Global Threats Fund

Psychosocial Contributions to Climate Sciences Communications Research and Practice | University College London

Energy is Human eBook | Brand Cool

Behaviour Change from the Inside Out | Global Sustainability Institute

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© 2021 Renee Lertzman, PhD