March 16 – 20, 2021 | Online

THE PSYCHOLOGY OF PURPOSE: WHY BRAND VALUES MATTER
VOTE FOR OUR PANEL

System 1 versus System 2 thinking. System 1 is automatic, intuitive. System 2 is controlled, analytical, based in reasoning. We’d all like to think we use reason when it comes to deciding which brands we support and why, but we spend way more of our time in System 1 thinking when making decisions. Hear from experts in the space as they unpack new research revealing how individuals implicitly and intuitively choose Purpose-driven brands when making quick assessments, and how this understanding of the role values and emotion play in driving brand affinity can help us better engage with consumers – for the benefit of business, brands and society.

Introducing SXSW Online, a digital experience from March 16–20, 2021 including keynotes, conference sessions, music festival showcases, film festival screenings, world-class networking, and the unexpected discoveries that are always a part of SXSW.