Understanding human behavior at the deepest levels is no longer an option. It’s an imperative.
When it comes to meeting our most urgent ecological challenges, our engagement and communications efforts require a fundamental fluency in how people not only think, but feel about our changing world. The greatest barrier facing engagement is not more education or awareness-raising. It’s how people may find it hard to process such challenging information, such as climate change threats, water and food security, threats to wildlife conservation, or our relationship with energy.
Renee Lertzman knows how to turn our aspirations for a better world into actions that make a difference. She works with leaders in business, government, NGOs, and academia to develop innovative research, insightful strategies, and transformative learning programs to engage stakeholders in responding to the most profound challenges of our time. Central to this is applying insights from psychosocial research, neurosciences and social sciences to how we can be more effective and impactful in our communications. Often this involves rethinking our assumptions when it comes to behavior change and the psychology of our current environmental challenges. Learn more about Renee…
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“The energy and expertise Renee brings to our programs is invaluable. Her innovative training approach supports our staff and students to be creative and effective in the ways we take action on climate change. There’s no question our work has been strengthened by her contributions. We feel so fortunate to have her as a collaborator.”Matt Lappe
“Renee’s insight work has added depth and potency to the marketing and engagement programs Brand Cool develops for energy efficiency, sustainability and climate action programs. Her perspective, discipline and relentless focus on the psychological dimensions of climate change benefit all who take the time to understand, integrate and apply the nuanced human insights and innovative practices that emerge from her work. Renee will take you beneath the surface of humanity’s relationship with the environment, into a frontier that must be examined, acknowledged and supported with growing urgency.”Sue Kochan
Renee’s work has appeared in:
From Renee’s Blog
Post election, it's pretty obvious there is an ever-increasing gap in the moral values of conservatives and liberals. In a recent study based on Cornell University research, moral values of compassion and fairness (liberal values), and purity (conservative value),...read more
Can conversations save us from climate change? Maybe. Grist writer Heather Smith had been reporting on climate change for years, and of all the people she had interviewed, she had never come across the blending of psychology and climate change communications that I...read more
By understanding emotional barriers to action, we may be able to devise better guidelines for communication, advocacy and policy. Explaining Our Failure To Act Lertzman’s research seeks to explain why we fail to act on climate change, even when we’re aware of the...read more