Developed a new approach to reducing consumer demand for ivory, particularly in China.
Client: World Wildlife Fund
Renee’s groundbreaking research book, Environmental Melancholia: Psychoanalytic Dimensions of Engagement, is now available as an eBook or in paperback.
This book provides a comprehensive approach to understanding the challenges of engagement and the potential for new strategies.
Client: Brand Cool
For those working to reverse ecological crises and innovate solutions, the greatest untapped resource is a deep understanding of human behavior.
Client: Center for Sustainable Energy
It is time to fully comprehend how people feel, experience, come to terms with, and act in our ecologically fragile world.
Client: Skoll Global Threats Fund
Knowing how people relate to change enables us to engage, mobilize, and inspire positive action.
Understanding human behavior at the deepest levels is no longer an option. It’s an imperative.
When it comes to meeting our most urgent ecological challenges, our engagement and communications efforts require a fundamental fluency in how people not only think, but feel about our changing world. The greatest barrier facing engagement is not more education or awareness-raising. It’s how people may find it hard to process such challenging information, such as climate change threats, water and food security, threats to wildlife conservation, or our relationship with energy.
Renee Lertzman knows how to turn our aspirations for a better world into actions that make a difference. She works with leaders in business, government, NGOs, and academia to develop innovative research, insightful strategies, and transformative learning programs to engage stakeholders in responding to the most profound challenges of our time. Central to this is applying insights from psychosocial research, neurosciences and social sciences to how we can be more effective and impactful in our communications. Often this involves rethinking our assumptions when it comes to behavior change and the psychology of our current environmental challenges. Learn more about Renee…
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“The energy and expertise Renee brings to our programs is invaluable. Her innovative training approach supports our staff and students to be creative and effective in the ways we take action on climate change. There’s no question our work has been strengthened by her contributions. We feel so fortunate to have her as a collaborator.”Matt Lappe
“Renee’s insight work has added depth and potency to the marketing and engagement programs Brand Cool develops for energy efficiency, sustainability and climate action programs. Her perspective, discipline and relentless focus on the psychological dimensions of climate change benefit all who take the time to understand, integrate and apply the nuanced human insights and innovative practices that emerge from her work. Renee will take you beneath the surface of humanity’s relationship with the environment, into a frontier that must be examined, acknowledged and supported with growing urgency.”Sue Kochan
Renee’s work has appeared in:
From Renee’s Blog
Sustainable Brands – The Opportunity of the ‘Reset’: How to Go Beyond Social Marketing to Effect Real Cultural Change
Change is hard for all of us. Including those working for change. SEE FULL...read more
Now that climate change has finally registered on the mass-media radar—thanks, in part, to the Trump administration’s showy efforts to prove just how much it doesn’t care about rising temperatures—it seems no one quite knows how to talk about it. SEE FULL...read more
For those working on the front lines of climate action, it can be bewildering why more people are not taking action to protect themselves and their planet from the myriad threats posed by climate change. Despite what is currently known about these threats, humans...read more