It’s difficult enough to make people care about climate change in the best of times.
The issue has been dubbed the “perfect moral storm” and with good reason: it’s massive in scale, implicates our lifestyle choices, often distorted by pre-existing assumptions, and may require short-term pain for long-term gain.
Feelings of fear, anxiety, and guilt can be easily triggered while thinking or talking about it. As a result, people have to be in the right headspace to contemplate it.
So maybe not after watching your house and city burn down to the ground.
“We can think about it as a collective state of trauma,” says Renee Lertzman, a psychosocial researcher specializing in climate and environmental engagement.