Meat Tax? Interviewed on BBC World Service “News Hour”

Wonderful surprise call from BBC today, to weigh in on the recent proposal to instate a tax on meat production in the UK. Given methane is the single largest contributor to human-generated greenhouse gases, makes sense to impose a tax, right?

You can listen here to the brief discussion, where I run through my “Quadrant Approach to Engagement” … Taxes are important, as are many things, but cannot do all the heavy lifting. For that, we must engage with hearts and minds.

Thank you, Newshour!

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