sustainable brands ’11 consumer research roundtable

I’ve just discovered the video for the consumer research roundtable at Sustainable Brands ’11 available here – go to 21:46 to catch some thoughts on ‘the myth of apathy.’  This was given a few months following my departure from full-time academia, and connecting with the world of brands. It’s also the first time I publicly speak about the “Three A’s” – Anxiety, Aspiration, and Ambivalence in relation to how we experience sustainability and behavior changes.

What an amazing few years it’s been since! (Stay tuned for the recent talk in San Diego at SB13.)

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