Rethinking How we do Research: Daring to Look into the Telescope

My latest article on Sustainable Life Media:

Rethinking How we do Research: Daring to Look into the Telescope

Let’s admit it: methodology is not a very sexy topic.

Yet we routinely make extraordinarily high-stakes decisions based on research. Extremely high, as we’ve seen recently in a major error in our assessments of the US economy: New York Times piece on data noted, “…Politicians and investors are placing a great deal of weight on a crude and rough estimate that has never been particularly reliable.”

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