The problem with behavior change

My good friend and colleague Rosemary Randall has recently posted this blog on why the fixation on behavior change – or rather, the way behavior change is currently conceptualized in the sustainability sectors – is problematic.

I am so excited to see a fellow psychologist addressing this crucial issue.

If you are interested in exploring alternative, deep design methods and approaches to “deep” behavior change, though in-depth methodologies, messaging and outreach, please drop me a line.

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